Kombucha is promoted as a drink with effects including improving digestion, strengthening the immune system, and reducing blood pressure. In record time, kombucha has changed from a hippie health beverage to a must-have wellness essential, enjoyed by anyone who wants to reap the plentiful perks of good bacteria.Ī major player in the probiotics category, this fizzy, tasty beverage is one of the few that blurs the line between health needs and yummy treats. Lam won a Medical Scholarship Award for Preventive Medicine and is an author of the international best selling books Advanced Symptoms of Adrenal Fatigue Syndrome: A Metabolic Approach and Adrenal Fatigue Syndrome Cookbook. She has completed her fellowship in Anti-Aging Metabolic and Functional medicine and is a graduate of the Institute of Functional Medicine’s Applying Functional Medicine in Clinical Practice (AFMCP) Course.ĭr. Lam is board certified in family medicine, and Anti-Aging and regenerative medicine. Carrie Lam, MD, DABFM, ABAARM, FAAMFM graduated with a Bachelor of Science in Fine Arts from Pacific Union College, California, and earned her Doctor of Medicine degree from Loma Linda University, California.ĭr. Other substances can be added to the tea for more flavor, or it can be taken plain.” Meet the Expert: Carrie Lam, MDĭr. Retailers who grasp these nuances will be better positioned to navigate the cultured meat landscape successfully.“This fermentation process is very similar to the way kimchi and yogurt is made. It involves a multifaceted understanding of consumer preferences, health considerations, sustainability, and religious sensitivities. In the ever-evolving world of retail, deciphering the appeal of cultured meat products goes beyond regulations. Unstructured analogues present retailers with practical options for offering cultured meat products. It discusses how innovations like “scaffolds” using plant-based materials offer cost-effective ways to enhance nutrient content and sensory appeal. The report emphasises the growing synergy between cultured meat and the retail sector. “Understanding cultured meat’s true sustainability remains complex until it can be mass-produced,” the report says. It also addresses the challenge of aligning cultured meat with religious dietary requirements, catering to a diverse consumer base. In the retail business, understanding sustainability is vital, and the report delves into the various interpretations of this concept. “The price of cultured meat remains a hurdle however, it may have wins in sensory superiority when compared to other protein alternatives.” Sustainability and retail considerations The report highlights the potential of targeting cost-conscious Millennials and exploring opportunities within the retail foodservice sector. Retailers must navigate pricing strategies in the face of competition from traditional meat and plant-based alternatives. Pricing strategies and opportunities in retail The report also explores the potential for improved nutritional value and safety in the retail setting. “While lab-grown/artificially recreated products are not inherently unhealthy, consumer aversion to these products.” “Consumers most commonly associate a healthy lifestyle with clean label features such as natural and organic-tagged products,” notes the report. Meeting clean label demands in retailĬlean labels are a significant concern for retailers, and the report sheds light on how startups like Believer Meat are striving to differentiate their cultured meat products. The report examines the motivations behind consumers’ choices and the sustainability standards associated with cultured meat, offering valuable insights for retailers. Yet, firms are increasingly discovering inventive answers. Achieving success in the retail sector with cultured meat relies on overcoming production challenges. While cultured meat holds vast potential, it faces intricate commercialisation barriers. Overcoming production challenges in the retail space This report underlines the need for effective communication to convey the benefits and address concerns about taste, texture, and cost. Meanwhile, cultured meat gains regulatory approval, but lags in cost, scalability, health, safety, sustainability, and ethics compared to other proteins, leading to low consumer appeal however, innovative startups aim to change that, according to the Global Data study.įor retailers, it’s essential to find the right balance between health and sustainability when offering cultured meat products.
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